The article focuses on the issue of real estate prices, specifically on the influence of the intangible factor neighbourhood and good address on the price of apartments and the price of houses. For the purposes of this article, intangible factors are defined as factors based on the location of the property or its surroundings, not the property itself. Tangible factors, on the other hand, include characteristics related to the size of the apartment or house and land, their design, condition, etc. The identification of relevant factors was based on a search of professional publications, and on the results of previously conducted research and sociological studies related to housing in Brno. The archive of expert opinions of the Institute of Forensic Engineering was also an inspiring source of data. The analysis also included publicly available advertisements for flats and houses, the purpose of which was to find out what features advertisers consider essential when describing real estate. The area of interest is the city of Brno. The final databases include sales of 346 apartments and 147 houses, and twelve intangible factors were evaluated. The analysis also includes tangible factors that were selected to adequately characterize the apartments and houses. The data were processed using two separate multivariate linear regression models with the least squares (OLS) method of estimating the regression parameters to describe the dependence of price on the explanatory variables (referred to as factors in this paper). Based on the analysis of the data obtained and their comparison with the regression model, the hypothesis that the observed factor is statistically significant for the price of flats and the price of houses at the chosen level of significance was confirmed. The hypothesis that this factor explains at least 5% of the price was confirmed only for detached houses.



















